Artificial color is an ingredient used to change the color of food. It is used in commercial food production, and available for home use.
Artificial color is added to create an appealing appearance to products such as cereals and bakery goods. It is also useful in maintaining color in light and air sensitive products. It can protect flavor and nutrient content in items considered perishable, and is often used to articulate a perceived image in items such as ketchup or canned fruit.
There is no actual documented benefit, health wise, to artificial color.
Symptoms ranging from ADD to cancer have been associated with artificial color used as an ingredient in food products. Cancer of the bladder, adrenal gland, and brain tumors have been attributed to artificial color.
Color Additives, Food Dyes